Branding and Identity

The University of Pittsburgh brand is our overall image—the persona of Pitt as the rest of the world sees, knows, and experiences us. It is what we do, what we believe, and who we are.

Each day, Pitt people uphold the University’s values by protecting and preserving its graphic standards. It is essential that we all do our part to fully and effectively implement Pitt’s institutional identity—and thereby distinguish the Pitt brand.

Institutional Identity Principles and Applications

Learn more about Pitt's institutional identity and graphic standards, including marks, colors, and applications, by downloading and reading or referring to the Institutional Identity Principles and Applications document.


Pitt's seal, signature, marks, and colors are emblematic of our brand identity. University Communications maintains stewardship of these visual elements and can provide guidance on their proper use. 

For print uses, you may download high-resolution Pitt institutional identity marks. For online use, please refer to our Web graphic standards and Web design themes.

If your project requires the use of Pitt marks other than those that are available here, please speak with a member of University Communications’ marketing team by calling 412-624-4147. You also may submit a logo request for unusual instances that may require non-University alternative branding.

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by Pitt for promotional materials as well as Web sites that carry the University of Pittsburgh name.