Client Submits Request
The client submits a Marketing Project Request along with text and images, if available at the time. The information provided on the request will serve as a starting point for a conversation about the project.
Marketing Contacts Client/Client Describes Project
The marketing manager reaches out to the client to conduct a pre-job brief. The client describes the project objective, audience, due date, quantity, and other pertinent information. This upfront discussion will include a review of standard production times for the deliverable(s). For example, it can take 10-15 days to print a magazine, five-10 days to print a program, and seven-10 days to produce a banner—and these times do not include design, proofing, and client reviews and approvals. These production times are fairly standard and not unique to Pitt.
Marketing Creates Schedule
The marketing manager creates a project schedule beginning with delivery and working backward. The marketing manager shares key dates with the client so both parties are working to the same schedule. Missed commitments at any point can delay the delivery date.
Client Provides Content
The client provides text and images or requests support with writing and visuals. Free photography services are available through University Communications. Events that occur outside business hours may require a fee for service; however, this will be discussed with the client before work is assigned. Marketing can recommend writers to support projects as needed; however, this also is on a fee-for-service basis.
Marketing Gets to Work
Within the marketing team, the text is proofread and handed off to the art director, who creates a design concept. The design is reviewed by the department’s creative and executive directors. The marketing manager then sends the approved piece to the client for review.
The client reviews the design, proofreads the text, obtains necessary reviews and approvals, makes adjustments, and provides revisions to the marketing manager.
The marketing manager reviews adjustments and collaborates with the art director to make client revisions. The final layout is proofread again and, with client and creative and executive director approval, handed off by the production manager to print or—in the case of art—delivered to the client. The client will be billed in accordance with University procedure, and the job will be closed in the marketing database, where it will be available for future reference.